Marketing, Strategy and Analytics Officer - Consumer Lending

Join EastWest Banking Corporation as a Marketing, Strategy and Analytics Officer in our dynamic Consumer Lending team. Based in the vibrant hub of Canggu, Bali, you will play a pivotal role in shaping data-driven marketing strategies, optimizing customer acquisition, and driving business growth. With a focus on leveraging analytics to inform marketing decisions, you will work closely with cross-functional teams to deliver impactful campaigns and initiatives.

At EastWest Banking Corporation, we are committed to fostering a culture of innovation and excellence. Our Consumer Lending team is at the forefront of developing and implementing lending products that meet the evolving needs of our customers. As a Marketing, Strategy and Analytics Officer, you will have the opportunity to work with cutting-edge tools and technologies, contributing to the success of our lending operations.

In this role, you will be responsible for analyzing market trends, developing marketing strategies, and implementing data-driven campaigns. You will work closely with our marketing and sales teams to ensure that our lending products are effectively promoted and distributed. With your strategic insights and analytical skills, you will help us achieve our business objectives and drive customer satisfaction.

📋 Tanggung Jawab Pekerjaan

• Develop and implement data-driven marketing strategies to optimize customer acquisition and retention.
• Analyze market trends and customer behavior to inform marketing decisions.
• Create and execute marketing campaigns using digital platforms and traditional channels.
• Monitor and report on campaign performance, providing insights and recommendations.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Utilize tools such as Google Analytics, Tableau, and CRM systems to track and analyze data.
• Stay updated with industry trends and best practices in consumer lending marketing.
• Contribute to the development of lending products and services to meet customer needs.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Minimum of 5 years of experience in marketing strategy and analytics, with a focus on consumer lending or financial services.
• Proven experience in developing and implementing data-driven marketing strategies.
• Strong analytical skills with proficiency in tools such as Excel, Google Analytics, and Tableau.
• Excellent communication and presentation skills to effectively convey insights to stakeholders.
• Certification in digital marketing (e.g., Google Ads, HubSpot) is a plus.
• Knowledge of consumer lending products and regulations is a plus.
• Ability to work collaboratively in a fast-paced, dynamic environment.

🛠️ Keahlian

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